Action
Christened in Kentish Town, London, in 1965, the group comprised
Reggie King (vocals), Alan Bam King (guitar), Mike Evans (bass)
and Roger Powell (drums). For the first two years of their career
they had been known as the Boys (previously the Boyfriends), a
backing group for up-and-coming singer Sandra Barry. With the
addition of second guitarist Peter Watson, however, they renamed
themselves the Action and soon established a reputation as one of
the best mod groups on the booming London club circuit. Beatles
producer George Martin spotted their talent and supervized their
subsequent recordings: Land Of 1,000 Dances, I'll Keep On Holding
On, Baby You've Got It, Never Ever and Shadows And Reflections.
After two hitless years, however, the group disintegrated. Watson
left in 1966 and was replaced by Ian Whiteman, who was in turn
succeeded by Savoy Brown's Martin Stone the following year. The
group then metamorphosed into Azoth before reappearing as part of
Mighty Baby. Reggie King recorded one solo album and Alan King
joined '70s hit group Ace.